Professionalisation through education and training
The main task of journalists has remained unchanged since the emergence of the fourth estate: they should help the general public make informed decisions and hold the authorities accountable. However, the skills required for accomplishing this task have changed dramatically, particularly considering today’s colossal amounts of content, both genuine and false. Nowadays, journalists need to master a wide range of both personal and professional skills, be media literacy experts, good storytellers, digital geniuses, and serve as advocates for quality journalism. The set of skills required of editors has also expanded significantly, and the need to have excellent business and marketing acumen is a sine qua non. The panel of distinguished media experts and journalists will seek to address a variety of relevant issues, particularly:
- A "reality check" for universities: Would stronger links between media outlets and academia improve curricula? Could more internships for students of journalism help?
- What are the skill gaps of graduates (and employed journalists alike) from the point of view of editors and forward-looking media practitioners?
- The business facet of contemporary journalism and creating a competitive product that attracts media consumers: What does one need to know and be skilled at to achieve this?
- NGOs as front-runners in journalism education and training: How can this effort be made more sustainable and more regular, and how can its scale be increased? Donors' role in journalism training.