Since June 2016 Genoveva Ruiz Calavera is the Director in charge of the Western Balkans at the European Commission. She started her EU career in 1992, assisting the negotiations for accession of Sweden, Finland and Austria and later on with the Baltic and Eastern European countries, Malta and Cyprus. She served in the European Commission Taskforce for the Reconstruction of Kosovo during 1999-2000 in Pristina and as Deputy Head of Unit for Serbia and Montenegro and Head of the Kosovo issues unit until 2009. She was Head of Unit for "Crisis Response and Peace Building" in the Directorate-General for External Relations and following the creation of the European External Action Service in 2011, she joined the Service for Foreign Policy Instruments (FPI). She was born in Madrid in 1962, where she graduated in Philology. She studied her senior year at Marlborough School in LA (USA) and has a masters' degree in Public Management by the "Ecole de Commerce Solvay" in Brussels. She held different management positions in the private sector before joining the EU.